Smith Orthodontics
Start With a Strong First Impression..
Smith Orthodontics was preparing to launch a new website and needed a Hero Film that could immediately show visitors who they are, what the practice feels like, and why patients choose them. Alongside the film, we created a small collection of branded images and a library of more than 40 ready-to-use video clips.
Instead of walking away with one piece of content, Smith Orthodontics now has a full bank of visual assets they can continue using across their website, social media, announcements, and future marketing.
About the Project
What We Did
Website Hero Film for their new website
5 branded images for web and marketing use
Content bank of 40+ individual video clips
Candid coverage of the team, office, and patient experience
Assets created for ongoing social media and announcements
The Vision for the Project
Smith Orthodontics was launching a new website and wanted the first thing visitors saw to immediately communicate who they are and what it feels like to walk into their practice.
The Hero Film was created to sit at the top of the new site, giving prospective patients an immediate look at the team, environment, and overall experience.
But the goal went beyond creating a single website video. By pairing the hero film with five branded images and a content bank of more than 40 video clips, Smith Orthodontics now has a library of marketing assets they can continue pulling from whenever they need to post on social media, make an announcement, or update their marketing.
The result is a stronger launch today and a head start on the content they’ll need to keep showing up consistently in front of current and prospective patients.
